Lynda.com : Social Media Marketing with Facebook and Twitter (Updated 5/17/2011)
343 MB
Duration: 4h 24m | Video: AVC (.MOV) 960x540 15fps 100Kbps | Audio: AAC 48KHz 96Kbps 1ch
Genre: eLearning | Language: English
In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepcion shows dozens of ways to promote a company s brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.
Topics include:
- Understanding online marketing
- Keeping business and personal accounts separate
- Developing a marketing funnel strategy
- Creating a branded Twitter page background
- Optimizing tweets to help them go viral
- Leveraging the latest Facebook features for pages
- Creating targeted Facebook social ads
- Customizing Facebook pages with iFrames
- Using Twitter and Facebook analytics to measure impact
- Reducing your workload with social media management programs
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